Balise
Balise

Privacy Policy and Terms of Use

1. Who We Are

This website (balise.com.br) is maintained by Balise Contabilidade, registered under CNPJ 58.496.516/0001-59, with offices at Av. Luiz Manoel Gonzaga, 351 – Sala 505, Três Figueiras, Porto Alegre – RS, Brazil, postal code 90470-280, which is the controller of the personal data processed through it.

This policy explains how we collect, use and protect the personal data of visitors to this website, in accordance with Brazil's General Data Protection Law (Law No. 13,709/2018 – LGPD), and sets out the terms of use of its pages and forms. The processing of client data in the course of our accounting services is governed by the respective service agreement. This is a convenience translation; in case of any discrepancy, the Portuguese version prevails.

Contact for data protection matters: fernando@balise.com.br

2. Data We Collect

We only collect the data needed to respond to those who contact us:

  • Contact form: name, email and the message sent, as well as the language of the page on which the form was filled in.
  • Newsletter: the email address provided to receive our content.
  • WhatsApp, email and social media: the data you share when talking to us through these channels, such as your name, phone number and the content of your messages.
  • Browsing data: technical information such as IP address, browser and device type, pages visited and date and time of access, collected automatically by our servers and by audience measurement tools.

We do not request sensitive personal data through this website. Please do not include such data in messages sent through the form.

3. Purposes and Legal Bases

We use personal data to:

  • answer questions, quote requests and contact requests, including preparing service proposals, based on pre-contractual steps requested by the data subject (art. 7, V, of the LGPD) and on legitimate interest (art. 7, IX);
  • send the newsletter to those who subscribe, based on consent (art. 7, I), which may be withdrawn at any time;
  • ensure the security and operation of the website and understand how it is used in order to improve its content, based on legitimate interest (art. 7, IX);
  • comply with legal and regulatory obligations and exercise rights in judicial, administrative or arbitration proceedings (art. 7, II and VI).

We do not sell, rent or trade personal data.

4. Data Sharing

To run the website and communicate with you, we rely on service providers that process personal data on our behalf, solely for the purposes described in this policy:

  • website hosting (Vercel);
  • delivery of the emails generated by the contact form (Resend);
  • audience measurement and tag management (Google);
  • communication via WhatsApp (Meta), when you choose to contact us through that channel.

Some of these providers keep servers outside Brazil. In such cases, international data transfers follow the conditions set out in article 33 of the LGPD.

Data may also be shared with public authorities when required by law or by court order.

5. Storage, Security and Retention

We adopt reasonable technical and administrative measures to protect personal data against unauthorized access, loss, alteration or improper disclosure, such as encrypted connections (HTTPS) and restricted access to information. Even so, no system is completely free of risk.

We keep data only for as long as necessary to fulfil the purposes described in this policy: contact messages, for as long as needed to respond and for any resulting business relationship; newsletter email addresses, until you unsubscribe. Data may be kept longer when necessary to comply with legal obligations or to exercise rights.

6. Your Rights

Under article 18 of the LGPD, you may request at any time:

  • confirmation that your data is being processed and access to it;
  • correction of incomplete, inaccurate or outdated data;
  • anonymization, blocking or deletion of unnecessary or excessive data, or data processed in breach of the law;
  • data portability;
  • information about the entities with which we share your data;
  • withdrawal of consent and deletion of data processed on that basis.

To exercise your rights, write to fernando@balise.com.br. We will respond within the legal deadlines. You may also file a complaint with Brazil's National Data Protection Authority (ANPD).

7. Cookies

Cookies are small files stored in your browser. This website uses technical cookies, which are necessary for it to work, and Google Tag Manager, which may load audience measurement tools that use cookies to generate visitor statistics.

You can block or delete cookies in your browser settings. Blocking technical cookies may affect how some parts of the website work.

8. Terms of Use

The content of this website is for information purposes only and does not replace a professional analysis of your case. Tax legislation changes frequently: consult an accountant before making any decision.

By using the website, you agree to do so lawfully and not to engage in any act that may harm its operation or the rights of third parties, such as sending messages with unlawful content or using other people's data without authorization.

9. Intellectual Property and External Links

Balise's texts, images, videos, illustrations, brand and visual identity are protected by copyright and industrial property law. They may not be reproduced, modified or used commercially without prior written authorization.

The website contains links to external pages, such as the Balise blog, WhatsApp and social media. These platforms have their own privacy policies and terms of use, for which Balise is not responsible.

10. Changes and Governing Law

This policy may be updated to reflect legal or technical changes or changes to our services. The current version will always be available on this page, together with the date of the last update.

This policy and the terms of use are governed by Brazilian law. The courts of Porto Alegre – RS, Brazil, shall have jurisdiction to settle any disputes, without prejudice to consumers' right to bring proceedings in the courts of their place of residence.

Last updated: October 13, 2026.